How ideas find their audience
Essays and guides on books, marketing, and getting your expertise in front of the people who need it.
Marginalia
Essays on books and the marketing around them. What worked, what failed, and what history teaches anyone who writes from expertise.
The first essays in this series are being written now.
New essays are announced on LinkedIn.
ON SUBSTACK
The Technical Underground
Science and tech for the masses, delivered as a newsletter you can read in one sitting.
Foundations
Six guides to building a content system: newsletters, funnels, LinkedIn, calendars, sharing, and consistency.
Turning E-mail into Cash: The Newsletter Advantage
Why a newsletter list is the one audience you own, and how it works alongside social media.
Content Funneling 101: From Awareness to Action
How to structure content so it moves a reader from discovery to a decision.
The Ultimate LinkedIn Strategy
A seven-part framework for turning a LinkedIn profile into a source of clients.
Driving Conversions with Content Calendars
How to plan a publishing calendar around your business goals.
The Psychology of Virality
Why some content gets shared, and how to design for sharing from the start.
Launch Your Trust Campaign
How publishing on a steady schedule builds trust, with a 90-day plan to get there.