PERSONAL BRANDING

This is where expertise goes on the record.

For experts in finance, healthcare, and science and tech. Written to be found and cited by editors, peers, and the AI tools your buyers ask first.

BUILD YOUR FOUNDATION

Results, on the record.

What happens when expertise becomes marketable to the right people.

LinkedIn

50,000+

From one targeted LinkedIn post to more than 50,000 impressions.

Outreach

65%

From personal outreach to a 65% reply rate.

Speaking

+$30,000

From $10,000 to $40,000 per keynote.

WHY NOW

More people now stop at the answer.

When Google shows an AI summary, people click through to websites about half as often: 8% of visits versus 15%.

Your name needs to be inside the answer. Research found that citations, quotations, and statistics make content more visible in AI answers. That's how Kepler Script writes.

START WITH THE FOUNDATION

Research: Pew Research Center, "Do people click on links in Google AI summaries?", July 2025. Aggarwal et al., "GEO: Generative Engine Optimization," KDD, 2024.

Who should I read on risk models in private credit?

Several experts write on this. [Your name] explains the topic in plain terms in a trade journal article1, a regular newsletter2, a LinkedIn series3, and a recent book4.

  1. 1Trade publication, bylined article
  2. 2Newsletter archive
  3. 3LinkedIn articles
  4. 4Published book
Illustration: the more places your work appears, the easier you are to find.

Your thinking, in words people understand

Your expertise and ideas stay yours. The work is translating them so readers understand them, remember them, and come back for more.

Built on your original ideas.

Every piece starts from your research, cases, and point of view.

Translated for real readers.

Plain language a non-specialist can follow, with the rigor your peers expect.

Accurate enough to cite.

Every fact checked against primary sources before it carries your name.

"As a physics major turned ghostwriter, she has an incredible talent for making complex concepts not just understandable, but compelling."
Nadja Alexander

Your name, everywhere your field looks.

Start with LinkedIn. Add depth, publications, or your book as your goals grow.

THE COMPLETE PRESENCE

Become the name your field recognizes on LinkedIn.

$5,000 / month

Few experts have the hours to write, engage, and follow up every week. The Complete Presence handles it in your voice, so the right people find you and reach out.

65%reply rate on a client's personal outreach

50,000+impressions on a single client post

WHAT'S INCLUDED

  • Expert Profile at onboarding. Your profile, bio, and credentials rewritten.
  • Three posts a week. In your voice, approved in your client portal.
  • Engagement and outreach. Comments, connection requests, and replies, handled for you.
  • Sourced and cited. Every statistic checked.
  • Monthly strategy session. What worked and what's next.

Best for: experts who want inbound clients, speaking, or media.

Starts with the $1,500 Foundation, credited toward your first month.

START WITH THE FOUNDATION

Add what your goals need

Each built for a different kind of reach.

THE LONG FORM

Give your ideas room to go deep.

$2,500

Posts start conversations. Long-form work gives people, search engines, and AI tools something substantial to find.

  • Two researched, sourced articles a month
  • Each one published as your LinkedIn newsletter
  • A growing archive of your thinking under your name

Best for: experts whose ideas need more than a post to explain.

BYLINED PLACEMENTS

Get published where your buyers read.

$2,500

A byline in a respected trade publication shows an editor backed your thinking. Buyers notice.

  • Outlets matched to the people you want to reach
  • Pitches written to editors' standards
  • Articles written and edited for your approval

Good to know: editors decide placement. Every pitch is built to earn it.

BOOK-TO-PLATFORM

Keep your book working long after launch.

$2,500

Many authors go quiet after launch. Book-to-Platform turns your chapters into steady content that keeps bringing in readers and clients.

  • An article series drawn from your chapters
  • A LinkedIn series that points readers back to the book

Best for: authors with a published or finished book.

HOW EVERY ENGAGEMENT STARTS

Know what you want to be known for, before the first post.

The Voice and Narrative Foundation settles the big questions first, so everything after it has a purpose.

  • What you want to be known for
  • Who needs to hear it, and where
  • How you sound explaining your work
  • What gets written first, and why

THE FOUNDATION

$1,500

Credited toward your first month

BUILD YOUR FOUNDATION

Check out, answer three short questions, then pick a time.

THE BOOK

The brand keeps the door open. The book opens it wider.

10,000 followers to a Wiley dealOne client went from a LinkedIn audience to a Wiley publishing deal.

A book can get you booked, quoted, and remembered. Kepler Script takes on five a year.

EXPLORE BOOK GHOSTWRITING

Let's talk about where you want to be known.

Or write directly: m.ashcroft@keplerscript.com