by Mikaela Ashcroft | Feb 24, 2026 | Blog, Science and Tech
The Science Communication Vacuum of 2026 The Niches Wide Open for the Experts Who Step Up The Short Version The 2025 science funding crisis displaced over 25,000 federal scientists, collapsed public trust to historic lows, and left critical niches—like those in AI,...
by Mikaela Ashcroft | Feb 17, 2026 | Blog, Finance
Is Your Financial Advantage Real? Why Niche Audiences Sell More Finance Books Than Broad Expertise The Short Version Niche audience positioning is the strategy of defining a specific reader profile—their situation, their emotional problem, and their decision-making...
by Mikaela Ashcroft | Feb 2, 2026 | Blog, Finance
Marketing the Inheritance Economy The Short Version 81% of inheritors plan to fire their parents’ financial advisor within one to two years of receiving their inheritance. The wealth transfer problem is a fundamental structural economic shift that reshapes who holds...
by Mikaela Ashcroft | Jan 26, 2026 | Blog, Science and Tech
Pivoting Messaging After Data Readouts The Short Version CEOs successfully navigating data readouts often follow a predictable playbook: Assembling a cross-functional “war room”, sequencing stakeholder communications strategically, and anchoring new narratives in...
by Mikaela Ashcroft | Jan 19, 2026 | Finance
Where Is the SEC Marketing Rule Two Years Later? The Short Version Financial advisors were limited on client reviews and testimonials for marketing for 60 years. In 2022, the ban was lifted as it no longer appeared that sharing testimonials and endorsements qualified...
